GUOGANG GROUP
To precisely grasp the pulse of the beauty industry's development and strategically lay out a new ecosystem for cooperation within the industry chain, Shandong Guogang Commercial Group dispatched four employee representatives to the Qingdao International Convention Center on October 23rd to participate in the 49th Qingdao International Beauty Expo. Spanning three days (October 22nd-24th), this edition of the expo, featuring over 2,000 standard booths, more than 1,000 exhibiting companies, and 160,000 professional visitors, established itself as a core platform for industry exchange and resource connection covering major fields such as medical aesthetics, daily cosmetics, and health management.
As a highly influential beauty event in Northern China, this expo featured several core exhibition areas including professional beauty, medical aesthetics, health and wellness, and supply chain services. It collectively showcased cutting-edge industry advancements such as regenerative medical aesthetic materials, AI-powered intelligent diagnostic equipment, and popular minimally invasive aesthetic procedures. On-site, technologically innovative products like HIFU devices and PLLA/PCL regenerative injectable materials garnered significant attention. Consumption trends dominated by the post-95s and Z generations, notably the "normalization of light medical aesthetics" and the priority for "safe, non-invasive procedures," were evident. The male aesthetic market emerged as a new growth driver with an annual growth rate exceeding 20%. Concurrent industry forums facilitated in-depth discussions on topics including compliant operations, digital transformation, and strategic focus on niche segments, providing clarity on policy directions and market opportunities for participating enterprises.
During the exhibition, the Group's representatives focused on three core directions: "technological innovation," "compliant cooperation," and "resource integration." They reached preliminary cooperation intentions with over 30 high-quality exhibitors, covering areas such as medical aesthetic device supply chains, cosmetics brand distribution, and the implementation of health and wellness projects. Through in-depth exchanges with industry leaders, the team gained precise insights into compliance development requirements following the implementation of the "Electronic Medical Record Management Standards for Medical Aesthetics," clarifying "technology-driven solutions + personalized services" as the core of industry competition. They also deepened their understanding of the market potential in popular segments like standardized light aesthetic services, male hair transplantation, and anti-aging, providing precise reference points for the Group's expansion into beauty-related businesses. Furthermore, leveraging the supply chain connection channels established at the expo, the Group strengthened its collaborative foundation with upstream and downstream enterprises, accumulating valuable experience for building a business model centered on "quality resource integration + full-chain services."
This participation marks a significant exploration for Shandong Guogang Commercial Group in entering the beauty industry landscape. Moving forward, the Group will seize this expo as an opportunity to integrate cutting-edge industry insights and quality cooperative resources. It will closely follow industry development trends of "technological innovation, compliance, and consumption upgrading," strategically enter high-potential niche segments, continuously optimize its business service system, seize development opportunities within the billion-yuan beauty market, and contribute Guogang's strength to the industry's high-quality development.
